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Opt-in Email Marketing

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Opt-in Email Marketing

Definition : What is opt-in email marketing
How to do opt-in email marketing
Advantages of opt-in email marketing
Where to go for opt-in email marketing

 

Definition : What is opt-in email marketing

Opt-in email marketing is a type of email marketing campaign that is executed only with opt-in email lists. Opt-in email lists are email lists that contain only recipients who have subscribed or opted in to receive information about certain products or services. Optin email marketing also includes email marketing that is ran with email lists that contain recipients who have subscribed/opted in to receive information from a specific company regardless of what product or service. Opt in email marketing blasts will enable you run safe email blast campaigns because with opt in email marketing you don't get sp-a-m complaints since the email lists being used contain only recipients who have agreed to receive information.

 

How to do opt-in email marketing

To do opt in email marketing you either need to hire a company that can do it for you. Or you can buy the right tools or software to do it yourself. You will also need to buy an email list but only from the right source.  I will be recommending a place where you can get the service and the software. To run an opt-in email marketing blast. You just need to put an ad creative together and then submit it to the company that will run your email blast campaign. You should create an ad message / ad creative that talks about your product or service of offer in a positive way. In the advert you will mention the good things about the product and mention the benefits of the product that you are selling. Then finally it is important that you include a way for the recipients to get back to you if they are interested in your product/service. If you are using a software to do opt-in email marketing, please make sure you setup the software correctly to either send text or send HTML. The company that I will recommend below offers a software that helps you set up all that stuff easily.

Advantages of opt-in email marketing

Opt in email marketing can be very advantageous because there are several benefits to using it as opposed to just spa-mm-ing or sending out sp-a-m emails. Opt-in email marketing can yield you a higher response in your marketing efforts since your ad message is being sent out to people who have approved or requested to receive information on that type of product, service or topic. Because they are receiving information on what they want. The probability of the recipient taking interest and visiting your website from the email to learn more is much higher than if you were just sending out unwanted emails. Opt in email marketing is also beneficial because it will not get you in trouble with your ISP or your website hosting service. This is because with opt in email marketing you wont be getting complaints from the recipients who receive your email ad message. People who send out spam get several complaints each time the send out an email blast. These complaints are usually sent directly to your home internet service provider (ISP) or the web hosting service of the website you are marketing if you were marketing a website. So when you receive numerous complaints to any of these two types of networks, they will shut you down and you will be stranded!  So doing an email campaign with opt in email advertising is the best way to go because it protects you from all the above mentioned problems and issues.

 

Where to go for opt-in email marketing

If you are looking for a good company to execute opt-in email marketing campaigns for you. I will recommend a good company that offers a guaranteed service. The run lots of opt in email campaigns weekly. This company also yields a higher response rate than most other companies. This higher response rate is as a result of a higher delivery rate on their email campaigns. The company is Iomega One. You can contact them directly by visiting there website here.
You can get a good software that offers high delivery rate and the ability to do all the necessary stuff that is need to bypass all the difficulties that can be encountered in running an opt-in email campaign or any email marketing campaign You can get the software here.   I will round up here on this article. I hope this article will help you get started on a successful opt in email marketing campaign

thanks for reading !

 

Vector MKG Team

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Other Related Documents

How to do email marketing or email blasts
How to send emails to UK Consumers
Traffic Estimates from email marketing

 

 

 

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